HCM CITY — More than 10,000 agricultural and other specialty products from 49 provinces and cities are being sold at the Tết Xanh - Quà Việt - Ất Tỵ Spring 2025 fair, which is being held at 135A Pasteur in HCM City’s District 3 until January 26.

Organised by the High Quality Vietnamese Goods Business Association, the Business Studies and Assistance Centre (BSA), and the Green Startup Programme, the 11th edition of the event aims to serve consumers shopping for the Lunar New Year (Tết).

The products include OCOP items with three to five-star status, and exemplary rural products that meet the green – clean – fresh – safe criteria with clear origins.

Visitors can easily find a wide variety of traditional Tết treats, preserves and dried candied fruits such as tangy kumquat preserves, dried candied coconut, candied lotus seed, candied ginger, whole dried apples with no preservatives or artificial colouring to retaining their natural flavour, and snow-flaked cake that is made with young coconut and fresh fruits such as pineapple, durian, and mung beans.

The organisers have invited many renowned chefs to guide customers in making delicious Tết dishes from various regions.

Each day artisans will demonstrate how to make various traditional cakes.

There will be events to enable visitors to experience ethnic cultures and make safe herbal products such as Tết-scented soaps, herbal roll-on oils, natural herbal wellness products, and fragrant sachets made from natural essential oils, along with activities for children such as painting clay animals and making handmade products such as tò he (folk figurines from glutinous rice).

Vũ Kim Anh, BSA’s deputy director and head of the fair’s organising committee, said: "At the Tết Xanh - Quà Việt - Ất Tỵ Spring 2025, visitors and consumers will see firsthand products made by startups utilising local resources, items made by traditional craft villages from the most remote places that still preserve the 'century-old heritage,' OCOP items, products with geographical indications, and more from the southernmost region and the central coastline to the Central Highlands and the North”

“Additionally, customers will have the chance to participate in a lucky draw to win fresh and delicious agricultural products as gifts," she added.

She underscored that the fair aims to connect producers of clean and specialty agricultural products with the market. It also provides an opportunity for enterprises, buyers, government organisations, and non-governmental organisations that support communities to meet and discuss market trends, as well as new production and marketing strategies. — VNS