Month-long Viet Nam Expo HCM opens its virtual doors

The Viet Nam International Trade Fair (Viet Nam Expo HCM) will run from December 2 to January 2, to continue improving trade promotion activities and business connections across the country. 

Viet Nam Expo HCM will be accessible online as well as in-person. — Photo Vinexad

The Viet Nam International Trade Fair (Viet Nam Expo HCM) will run from December 2 to January 2, to continue improving trade promotion activities and business connections across the country.

The event has been organised annually by the Viet Nam National Trade Fair & Advertising Company (Vinexad) over the last two decades. Since 2020, the expo has been held both on and offline to ensure safety during the COVID-19 pandemic.

This year, the number of visitors joining online has risen from 15 to 50 per cent.

The month-long expo comprises of many events such as The Viet Nam International Medical, Hospital and Pharmaceutical Exhibition (Viet Nam Medipharm Expo), The Viet Nam Hardware and Hand Tools Expo (Hardware & HandTools Expo) and The Viet Nam Sports Show (Sportshow), featuring the participation of nearly 200 exhibitors.

To facilitate visitors and participating businesses, the organiser use applications such Zalo Chat, email, and video clips of businesses introducing their products at their online booth. A “share” button is also created to link the product information to other social media platforms such as websites, Facebook and Instagram.

According to the organiser, the month-long display time allows businesses to renew advertising messages and increase online traffic and views.

The pandemic has forced the exhibition organisers to apply technology to create an effective and safe event that still allows trade promotions, seminars and B2B activities.

“The Viet Nam Expo event held last April in Ha Noi with the theme 'Accompanying businesses in the digital era' has attracted the attention of many multi-industry businesses who are on the digital transformation journey. We have gradually upgraded the online features so that access and connection are as user-friendly as possible. The upcoming Viet Nam Expo in Ha Noi, taking place in April 2022, will optimise the platform and customer data access to achieve the most effective connection results,” said Nguyen Hong Nhung, Project Director of Viet Nam National Trade Fair & Advertising Company (Vinexad). — VNS

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