The product is a combination of a smooth flan cake and crispy mouthcrackers, and is 20 per cent thinner than the normal AFC biscuits.

It is now available at supermarkets, convenience stores and online.

According to Mondelēz International’s third annual state of snacking report, a global consumer trends study examining year-on-year insights on how consumers make snacking decisions, both sustenance and indulgence are part of a balanced lifestyle, with nearly 85 per cent of consumers now eating at least one snack for sustenance and one snack for indulgence each day.

As snacking continues to outpace meals at a significant pace for the third consecutive year, consumers are seeking out snacks that deliver a range of benefits beyond physical well-being and nutrition needs.

Mondelēz, the largest snack company in the world, acquired local confectioner Kinh Do in 2015. — VNS