HÀ NỘI — To support traditional market vendors in going digital, the Ministry of Industry and Trade will launch the “Digital Transformation for Traditional Market Vendors” programme on June 14 during the seminar “Cashless Payment: Driving Force of the Digital Economy”.

Traditional markets have long played a crucial role in Việt Nam’s community life and distribution network.

However, in the context of a rapidly growing digital economy and the rising popularity of online shopping, market vendors are facing mounting challenges in maintaining sales and competitiveness.

Digital transformation is therefore seen as a vital solution to help vendors adapt, grow and strengthen their presence in the digital era.

The application of technology and e-commerce offers vendors the opportunity to diversify their sales channels, reach wider markets, reduce operational costs, improve business efficiency and enhance customer experience.

Through digital platforms and social media, vendors can engage both domestic and international consumers, thereby boosting revenue and profit.

Additionally, the adoption of management software enables more effective inventory, order and financial control, reducing errors and saving time.

The programme will equip vendors with essential tools to embrace digital technology, including digital skills training, digital market pilot events in various provinces and the development of a 'Digital Vendor Community' to foster knowledge exchange, share best practices and promote successful business models.

Notably, the programme will introduce practical solutions such as livestream selling, digital sales management tools, cashless payment systems, and online product promotion via e-commerce platforms.

These initiatives will be consolidated in a digital transformation handbook tailored for market vendors, aimed at improving sales processes, enhancing service quality and expanding market access.

The initiative is expected to unlock new opportunities for traditional vendors, helping them improve business capabilities, align with the national digitalisation trend and contribute to the robust growth of e-commerce in Việt Nam. — BIZHUB/VNS