Once a year the Mekong Beauty Show, which is held on an area of 10,000 square metres at the Saigon Exhibition and Convention Center in District 7 from June 15 to 17, builds a bridge between more than 600 brands from France, South Korea, Japan, Thailand, China, and Taiwan and Vietnamese beauty industry professionals.

The Mekong Beauty Show tries to connect manufacturers and brands with importers, distributors and retailers to educate the market about modern trading benefits.

With support from Saigon Cosmetics Corporation, MEDiCARE, Nielsen Vietnam, Firmenich, Beautystreams and Centdegrés, the Mekong Beauty Show is creating the one and only “Vietnam Beauty Distributors & Retailers Club”.

The club’s first gathering and start-up meeting will be organised at the Mekong Beauty Show on June 16.

Workshop Agenda:

9:00 - 9:30AM Reception

9:30 – 11:00AM Key speakers: MEDiCARE/ Nielsen/ SCC

Key topics to be discussed:

Building a Mutually Collaborative Relationship Between Beauty Brands & Conventional/Online Retailers

Why Investing in Health & Beauty Modern Trade? What Does It Take and Why Medicare Is Your Obvious Partner?

Vietnam Market Landscape and The Evolving Trade Channels Coupled with Key Consumer Trends

11:00 – 12:00PM Visit Exhibition to meet international brands

12:00 – 13:30PM Lunch

13:30 – 16:30PM Key speakers: MEDiCARE / Beautystreams /Centdegres/ Firmenich

Key Pillars of Marketing Campaigns to Make a Good Branding

Autumn/Winter 2017 Runway Beauty Trends: Key Concepts for Asia-Pacific

Fragrance Test Experience of 9 Olfactory Symbols Selected for Being the Iconic Elements from Việt Nam

The expo from June 15 to 17 is expected to attract more than 10,000 trade visitors and 120 VIP buyers.

The Mekong Beauty Show’s VIP Buyer programme will continue to serve all trade visitors. This will be accessible to a select group of attendees to allow best B2B networking, which encourages a connection between supply and demand in the cosmetics industry. The programme is a successful platform combining trade shows and tailor-made B2B meetings for companies who wish to expand their business world-wide.

Pre-register at http://www.mekongbeautyshow.com/forms/visitor-registration before June 11 for easy access to the show.

Click to check the list of exhibitors and product highlights. http://www.mekongbeautyshow.com/visit/exhibitor-preview.

Write to joy.zou@informa.com to tell us who you want to meet and we will arrange B2B meetings for you. — VNS