Malaysian bank Maybank Vietnam has recently announced its commitment of further expanding its business in Viet Nam and leverage the strength of its three business entities, Maybank in Ha Noi and HCM City, Maybank Securities Vietnam and An Binh Bank.

“Maybank Vietnam is focusing on strengthening the collaboration between the three entities of Maybank Hanoi and HCM City, Maybank Securities Vietnam and An Binh Bank. Maybank Group is also committed to further expanding its business in Viet Nam, leveraging the three entities’ existing set-up by offering all spectrum of banking services including commercial banking, investment banking and retail banking,” said Dato’ Khairussaleh Ramli, group president and CEO.

Maybank is also launching the Maybank Group M25+ strategy that will see it driving more meaningful differentiation in five key strategic thrusts and accelerating the development of key capabilities for sustainable long-term growth anchored on a deeper purpose.

The five strategic thrusts will build on the foundation laid by the previous M25 plan rolled out, focusing on intensifying customer centricity, accelerating digitalisation and technological modernisation, strengthening Maybank’s business presence and position beyond Malaysia, and driving its leadership position in the sustainability agenda.

To guide the organisation and its people to achieve these strategic outcomes, the refined strategy is anchored in a deeper purpose of “Becoming a Values-Driven Platform, Powered by a Bionic Workforce that Humanises Financial Services”.

Group President and CEO of Maybank Dato’ Khairussaleh Ramli said M25+ sharpens the strategic outcomes expected in the five strategic thrusts by 2025 and creates firmer foundational capabilities for sustainable shareholder returns over the long-term given the rapidly evolving banking landscape that has not only been impacted by the COVID-19 pandemic but persisting socio-economic changes sweeping across the globe.

The refinement of the five strategic thrusts comes on the back of the many macro trends disrupting the banking sector at a phenomenal pace. These trends include economic conditions such as rising inflationary and looming recessionary pressures, the increasing competition within the financial services space from non-bank players, the greater focus by customers and investors for sustainable practices and the demand for transition solutions as more organisations migrate towards net zero carbon emission goals.

“Maybank Vietnam has laid a solid foundation in the country for the past 25 years (1995-2020) with excellent performance and acknowledgement, having been awarded the “Best Syndication Bank in Vietnam” by Asia Pacific Loan Market Association in 2021. The reassurance from our GPCEO that Maybank will continue to be in Viet Nam for the long term was well received and we look forward to our Golden Jubilee,” said Michael Foong, CEO International. — VNS