Lotte Mart on February 24 launched Beauty Expo featuring promotions, art performances, joyful activities and other events at all its stores around the country.

To be organised in March and October every year, the programme promises customers a new and enjoyable shopping experience on the occasion of International Women’s Day and Vietnamese Women’s Day, Nguyen To Kieu Trinh, Lotte Mart’s marketing director, said.

The first edition of Beauty Expo, which will go on until March 8, has attracted the participation of 250 prestigious brands like Unilever, L’Oreal, Diana, Hoa Thien Phu and Provence, who are offering more than 1,000 items like beauty and healthcare products and gift boxes at discounts of 5-49 per cent.

On weekends customers who buy at least VND300,000 worth of products will get free advice on make-up and skin and hair care and a chance to take part in free flower arrangement and painting classes.

Customers also have a chance to win attractive prizes, including trips to Thailand and gift vouchers worth VND3 million in a lucky draw. — VNS