Visitors check out cosmetic equipment at the Cosmobeate Vietnam 2016 that opened in HCM City on April 21. — VNS Photo Xuan Huong

HCM CITY (Biz Hub) — Cosmobeate Vietnam 2016, the biggest beauty trade exhibition in the Indochina region, opened today on April 21 in HCM City with leading brands, products, technologies and services from the cosmetics, beauty, hair, and spa industries on show.

The ninth annual expo, also the largest so far, has 250 booths set up by 170 exhibitors from 16 countries and territories, including Malaysia, China, Germany, Indonesia, Italy, Japan, South Korea, the US, the UK, and Viet Nam.

More than 60 categories of beauty products are on display.

There will also be beauty workshops, make-up and hairdo shows and other live demonstrations for the benefit of visitors.

CP Saw, director of ECMI ITE Asia, one of the organisers, said the expo this year would focus on a "One2One business meeting programme" to offer exhibitors, manufacturers, suppliers, importers, and trade visitors the opportunity to explore business opportunities.

Hoang Viet, director of Greencos Natural Cosmetic Co., Ltd., told Viet Nam News that by participating in the show the company is looking for potential domestic and foreign buyers of its pure essential oil and seeking to promote its brand.

Co-organised by the Minh Vi Exhibition and Advertisement Services Co., the expo at the Saigon Exhibition and Convention Centre will go on until April 23 and expects to receive 12,000 visitors. — VNS