Representatives from the ITE HCMC's organisers at the press conference to announce the event. — Photo voh.com.vn

HA NOI (Biz Hub) — The International Travel Expo HCM City 2016 (ITE HCMC 2016) will be held from September 8-10 with 400 local and foreign companies participating from over 30 countries and territories.

Considered the largest and best established travel exhibition in Viet Nam, the expo will cover 6,500 sq.m at the Sai Gon Exhibition and Convention Centre in District 7.

This year's expo will draw regional and international exhibitors and sellers with a wide range of travel products and services.

More than 30,000 international, regional and local trade and public visitors are expected to attend the exhibition.

"The annual ITE HCMC is an effective trade platform for domestic and international enterprises to explore opportunities for both inbound and outbound travel businesses in Viet Nam and the Mekong region," said Director of HCM City Tourism Department Van Thi Bach Tuyet.

She noted that ITE HCMC 2016 will provide exhibitors an excellent stage to launch and help them better understand the tourism market in the region.

"ITE HCMC has been an opportunity for countries in the Mekong Basin comprising Cambodia, Laos, Myanmar, Thailand and Việt Nam to gather in HCM city," said Hoang Tuan Anh, Minister of Culture, Sports and Tourism.

Many conferences, including one for Tourism Co-operation between Việt Nam and ASEAN countries, will also be organised during the exhibition.

Established in 2005, ITE HCMC has been regarded as Viet Nam's foremost tourism trade event. It is co-organised by the Việt Nam National Administration of Tourism, the HCM City Department of Culture, Sports and Tourism, Viet Nam Trade Fair and Advertising Joint-Stock Company and Informa Exhibitions Pte Ltd. — VNS