More than 400 stalls will sell textile and garments, foodstuff, household appliances, consumer goods and others in the promotion month in HCM City.— Photo sgonline

HCM CITY (Biz hub) – The annual sales promotion month in HCM City next month is expected to boost retailers' sales.

Organised by the Departments of Industry and Trade and Culture, Tourism and Sports, the programme has attracted more than 900 businesses, 10 per cent more than last year.

It will kick off with a fair at the Phu Tho Indoor Stadium in District 11 from August 30 to September 3, where more than 400 stalls will sell textile and garments, foodstuff, household appliances, consumer goods and others.

There will be 12 other fairs during the month to take goods to the doorsteps of workers in industrial parks and export processing zones and students living in dorms.

Businesses like supermarket chain Saigon Co-op and Sai Gon Trading Group (SATRA) will send trucks with goods, especially essential ones, as part of the city's price stabilisation programme, to remote areas.

Under the month-long promotion programme, many businesses like Big C, Co.opmart, Maximart, Metro, and Thien Hoa Interior Furniture and Electronics Centre are set to offer big discounts.

Saigon Co.op will have a VND150 billion (US$7.1 million) "Proud of Vietnamese goods" campaign, its biggest promotion of the year, involving more than 600 suppliers.

It will offer discounts of up to 50 per cent on more than 2,000 products at its outlets as well as Co.opXtra Thu Duc and Co.op Food chain from August 28 to September 24.

There will also be attractive gifts and vouchers on offer.

Big C supermarket chain will first offer discounts of up to 50 per cent on 1,500 products until September 2, National Day, and then on thousands of products for the promotion month.

Besides fresh and processed foods, dry foods, household appliances, fashion items, cosmetics, and electronic products, it has also slashed prices on hundreds of products like moon cakes, lanterns, and toys for the Full Moon festival.

Other supermarkets like Citimark, Maximark, and Lotte Mart have also launched promotions.

According to retailers, demand is expected to spurt next month, especially during the national holiday. —VNS