The 8th Viet Nam International Advertising Equipment and Technology Exhibition (VietAd), the premier event of the country’s advertising industry, opened on Wednesday at the Ha Noi International Exhibition Centre.

This year it is being held for the first time in conjunction with the Viet Nam International Packing and Label Printing Exhibition (VPSE).

The three-day event includes 180 booths, featuring the latest products and technologies in ultraviolet printing (UV flat, UV coil), thermal transfer printing, bending technology, LED advertising, automatic stamp and number, motion cutting technology for digital products and other new technologies, the organiser said.

The events are organised by Dong Nam Advertising and Commercial Promotion JSC, under the auspices of the Viet Nam Advertising Association (VAA). They are designed to provide opportunities for firms to exchange experiences and open up co-operation opportunities in the advertising industry.

Nguyen Thanh Dao, general director of Dong Nam JSC, said that VietAd had become one of the most important events for Viet Nam’s advertising industry after eight years of development. It has been held annually since 2010 and expanded to meet the requirements of enterprises and the advertising market in the North.

Holding VietAd with VPSE is designed to create an effective trade channel for enterprises supplying machinery, materials, equipment and services for packing and label printing. The exhibition is an opportunity to foster the development of the country’s advertising industry which currently imports most of the required machinery and equipment, Dao added. — VNS