Ralf Ohletz introduces the global brand Regent Hotels and Resorts at the media briefing on August 17 in Ha Noi. — Photo BIM Group

HA NOI (Biz Hub) — Global luxury hospitality brand Regent Hotels and Resorts is looking for partners to develop world-class resorts in Viet Nam and turn them into lifestyle destinations.

As a member of Taiwan-listed multi-sector FIH Regent Group, with its foothold in Beijing, Berlin, Porto Montenegro, Taipei and Singapore, the brand has been eyeing ways to expand in Asia, especially Viet Nam.

"With its pleasant climate, rich culture, wonderful food, fascinating natural sights and improved transport infrastructure, Southeast Asia is considered a popular tourist destination," Ralf Ohletz, the group's president of design and concepts, said in a speech at Vietnamese property developer BIM's media briefing on August 17 in Ha Noi.

Ohletz said rapid economic growth was transforming the region from a budget travelers' must-visit hotspot to one of the top choices for luxury travelers, where Viet Nam is a hidden gem waiting to be discovered.

Ohletz said there was a shortage in hospitality products that were exclusive and classy in Phu Quoc and Ha Long, the country's popular tourist destinations, however.

 "We are now looking for partners sharing the same vision and capable of providing top-notch equipment and devices to work closely with us and bring unique luxury accommodation experiences for all the guest traveling to Viet Nam," Ohletz said.

The participation of global brands in Viet Nam's hospitality market will boost competition and set new market benchmarks, according to Ohletz, who added that quality would become the decisive factor for the success.

Founded in the 70s by legendary hotelier Robert H. Burns, Regent became the first truly Asian-based global hospitality group. Besides five existing Regents in Bejing, Berlin, Porto Montenegro, Singapore and Taipei, the brand will open new hotels in Chongqing, Harbin and Jakarta. "Our concept embraces the harmony of opposites: global yet local, simple yet elegant and modern yet timeless," Ohletz said.

Le Minh Dung, executive director of BIM Group's property business, said at the briefing that BIM Group was working with Regent Hotels and Resorts on the development of a luxury resort in Ha Long and in Phu Quoc.

BIM Group has partnered with many leading global hospitality brands, such as the InterContinental and Fusion Suites, on many of its developments.

Quang Ninh Province–based BIM Group's flagship projects include 155ha mixed-use Phu Quoc Marina on Phu Quoc Island and the 248ha Ha Long Marina Urban in the northern province, which consists of a line-up of high-profile component projects. — VNS