FWD Hong Kong forms strategic partnership with New Frontier Group to launch Cross-border Medical Services at the Greater Bay Area


Enhancing cross-border medical experience with seamless cashless facility, priority appointments, and premium cancer case management

HONG KONG SAR- Media OutReach Newswire - 29 May 2025 - FWD Hong Kong ("FWD") has entered into a strategic partnership with New Frontier Group ("New Frontier") to launch Cross-border Medical Services at the Greater Bay Area ("the Service")1,2 for FWD's Eligible Customers3. The Service, provided in collaboration with Guangzhou United Family Hospital and Shenzhen New Frontier United Family Hospital ("UFH"), includes a cashless facility for hospitalisation4, priority appointment with renowned specialists, and cross-border cancer case coordination services. Driven by the rapid development of the Greater Bay Area ("GBA"), this partnership reflects FWD's commitment to changing the way people feel about insurance by addressing the growing cross-border medical needs.

Addressing GBA's growing medical needs with better cross-border health protection

FWD's cashless hospitalisation service currently covers all Grade 3A hospitals in mainland China, with over 120 such hospitals located in the GBA.

As a leading provider of innovative medical services in mainland China and Hong Kong, New Frontier Group boasts a comprehensive healthcare system that includes general hospitals, specialty hospitals, and health management services. By combining the strengths of both parties, this partnership aims to provide professional medical resources and seamless cross-border medical services to FWD's Eligible Customers.

Professor Frederick Ma, GBS, JP, Chairman of the Board, FWD Group (left), and Mr. Antony Leung, GBS, OBE, JP, Co-founder and Chairman of New Frontier Group (right), announce the launch of the strategic partnership.
Professor Frederick Ma, GBS, JP, Chairman of the Board, FWD Group (left), and Mr. Antony Leung, GBS, OBE, JP, Co-founder and Chairman of New Frontier Group (right), announce the launch of the strategic partnership.

Professor Frederick Ma, GBS, JP, Chairman of the Board, FWD Group, said, "FWD is delighted to establish this strategic partnership with New Frontier Group. The GBA serves as a key growth driver for China's economic development, and the increasing flow of cross-border talent has led to a growing demand for cross-border medical services. Through strategic collaborations, FWD will continue to provide innovative health protection services for our customers. We look forward to working closely with New Frontier Group to improve healthcare accessibility in the GBA and beyond, offering more diverse health protection solutions to our customers."

Mr. Antony Leung, GBS, OBE, JP, Co-founder and Chairman of New Frontier Group, said, "New Frontier Group is dedicated to creating value for customers through high-quality medical resources. This partnership combines FWD's expertise in insurance with New Frontier's healthcare network, further enhancing and optimising the integration of medical resources in the region. We will provide customers with diversified medical services to achieve a truly seamless cross-border medical experience, thereby improving the level of health protection for residents in the GBA."

Three premium services for seamless cross-border health protection

FWD's PREMIER THE ONEcierge One Team Health Management ("PREMIER THE ONEcierge") network covers many top-tier hospitals across the pan-Asia region and is supported by a professional team of medical experts who recommend treatments most suited to customers' needs. In the future, PREMIER THE ONEcierge services will be extended to Guangzhou United Family Hospital and Shenzhen New Frontier United Family Hospital, complemented by three premium services to offer residents across the GBA a more convenient medical experience:

  • Cashless facility for hospitalisation: FWD will include UFH in its cashless facility hospital network, allowing insured persons to focus on medical treatment without having to worry about payment.
  • Priority appointment with renowned specialists: UFH will provide preferential booking service of UFH doctors as well as physicians from other Grade 3A hospitals in mainland China that have contractual agreements with UFH to FWD insured persons. UFH will assist with the coordination process to ensure insured persons receive timely medical care.
  • Cross-border cancer case coordination services: Insured persons will benefit from doctor-to-doctor tele-opinions between UFH doctors and Hong Kong doctors to develop the most appropriate treatment plans to fit the patient's condition. The patient's treatment plans in mainland China will also be followed up to ensure cross-border treatments are in good order.
Guangzhou United Family Hospital offers comprehensive world-class medical services including internal medicine, surgery, family medicine, rehabilitation, traditional Chinese medicine, and 24-hour emergency care. Meanwhile, Shenzhen New Frontier United Family Hospital, a comprehensive hospital spanning approximately 73,000 square metres, operates under Joint Commission International (JCI) standards and provides medical services covering the entire life cycle. It serves middle- to high-income individuals and families in Shenzhen and the wider GBA, providing high-quality health management and medical services aligned with international practices.

FWD Hong Kong and New Frontier Group teams take a group photo to commemorate the official launch of the strategic partnership.
FWD Hong Kong and New Frontier Group teams take a group photo to commemorate the official launch of the strategic partnership.

1The Service is provided by third-party service providers namely HealthMutual Group Limited ("HMG") and its healthcare network team, New Frontier and its healthcare network team and UFH (collectively "Third-party Service Providers").
2The Service is only applicable to the medical insurance and critical illness insurance product policies issued by FWD Life Insurance Company (Bermuda) Limited (incorporated in Bermuda with limited liability) ("FWD") that are in-force and with PREMIER THE ONEcierge ("Policy(ies)"). Terms and conditions apply. The provision of such Service and your acceptance of the same shall constitute a separate contract between you and the Third-party Service Providers. The Service is not guaranteed renewable. FWD reserves the right to terminate or vary the Service in its sole discretion without further notice. FWD makes no representation, warranty or undertaking as to the availability and quality of the Service. FWD shall not accept any responsibility or liability for their services, opinions, treatment, negligence, omission or failure to act by the Third-party Service Providers. FWD reserves the right to change the Third-party Service Providers or replace any of such Third-party Service Providers or cease and/or suspend the provision of such Services without prior notice.
3Eligible customers mean the insured persons of the Policies ("Eligible Customers"). FWD reserves the right to change the definition of Eligible Customers without prior notice.
4Terms and conditions apply to the Cashless Facility that can be accessed at https://www.fwd.com.hk/en/support/cashless-facility/. It is only applicable to in-force FWD medical insurance product policies with PREMIER THE ONEcierge ("Medical Insurance Policy(ies)"). Cashless Facility is an administrative arrangement to pay the covered expenditures when the insured person is under confinement, but not a benefit item under the Medical Insurance Policy provisions or a guaranteed successful arrangement. FWD reserves the right to terminate or vary Cashless Facility in its sole discretion without further notice. FWD would pay the medical cost to the relevant hospital on behalf of the insured person after successful arrangement of Cashless Facility. If there is deductible balance (if any) of the Medical Insurance Policies, insured persons are required to pay such balance when admitted to the hospital. If the medical cost paid by FWD is higher than the maximum amount of benefit, FWD would seek reimbursement from insured persons for such amount.

Hashtag: #FWD

The issuer is solely responsible for the content of this announcement.

About FWD Hong Kong

FWD Hong Kong is part of the FWD Group, a pan-Asian life and health insurance business that serves approximately 30 million customers across 10 markets*.

FWD Hong Kong has been assigned strong financial ratings by international agencies. It offers life and medical insurance, employee benefits, and financial planning.

FWD's customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance.

For more information about FWD Hong Kong, please visit .

* Includes BRI Life in Indonesia

New Frontier Group

New Frontier Group is a Hong Kong-headquartered healthcare and life sciences company committed to advancing health services across China. As a leading integrated healthcare system, the Group has built an extensive network since its founding in 2016, now spanning approximately 92 cities in Mainland China and Hong Kong. Its operations include 22 rehabilitation hospitals and over 300 home care stations, serving nearly 15 million patient visits annually. Under the Group, United Family Healthcare operates 11 general hospitals, 5 oncology centers, and more than 20 clinics nationwide, delivering care to over one million patients each year.

site does not use correct feed url
  • Share: