The organising board answer media questions during a press conference held in Hà Nội on October 24. — VNS Photo

The second International Food & Drink, Hotel, Restaurant, Bakery and Foodservice Equipment, Supplies & Services Exhibition, known as Food & Hotel Hanoi 2023, will take place from November 21-23 in the capital city Hà Nội.

The upcoming Food & Hotel Hanoi 2023 will be a remarkable event in the northern market, hosting 113 exhibitors from 13 countries and regions. With an expansive exhibition area of 6,800 square metres, this event is anticipated to attract more than 6,500 trade visitors, according to BT Tee, general manager at Informa Markets (Informa Markets is the leading global exhibition organiser) in a pre-show press conference which was held in Hà Nội on October 24.

BT Tee said the event will offer interesting experiences, and updates on products and the latest culinary trends in the restaurant and hotel business. It is also a meeting and connection place for many businesses in the world in the culinary, restaurant and catering fields in order to share, exchange experiences and create opportunities for cooperation and development.

Ralph Bean, Agricultural Counselor with the Department of Agriculture’s Foreign Agricultural Service at the US Embassy in Hà Nội, said Việt Nam is a dynamic and thriving market, offering immense opportunities for international trade and collaboration. This trade show serves as a platform for knowledge exchange, promotes understanding of the unique needs and aspirations of our respective markets, and builds bridges that will facilitate trade.

Tourism is boosting Vietnam's F&B and accommodation markets. The F&B industry in Vietnam is experiencing rapid development, with revenue reaching nearly VNĐ610 trillion. It's expected to grow by 18 per cent in 2023, according to a Report on the Foodservice Market in Vietnam 2022.

Việt Nam's active involvement in 16 Free Trade Agreements is also positively impacting trade among member countries. The second International Food & Drink, Hotel, Restaurant, Bakery and Foodservice Equipment, Supplies & Services Exhibition - Food & Hotel Hanoi 2023 returns as a platform fostering new business collaborations. It serves as a bridge between international producers as well as exporters and local importers, distributors and retailers. Through Food & Hotel Hanoi 2023, Informa Markets actively enables brands to connect more deeply with Vietnamese businesses and consumers.

According to BT Tee, General Manager at Informa Markets, “Vietnam is globally renowned for its distinctive cuisine, while international food becomes popular in the Vietnamese market, influencing the preferences of nearly 100 million consumers. This represents significant growth potential for international enterprises.” — VNS