Fado Go, a cross-border e-commerce platform, has signed a memorandum of understanding with V Gaming, a pioneer in professional e-sports in Viet Nam, to support its two e-sport teams at the upcoming 31st Southeast Asia Games.

It will provide PUBG Mobile and Women's League of Legends Wild Rift with media support and facilitate users to buy e-sport teams’ publications on the Fado Go eco-system.

The two would focus on exploring creative ways for brands and businesses to take advantage of e-sport in combination with e-commerce to attract more customers, Pham Dinh Ngoc Thuy, CEO of Fado Go, said.

Fado Go is also committed to investing resources to strengthen the e-sport fan community and provide it with forums for interaction, and help e-sport develop in a healthy and sustainable manner, she said.

The partnership aims to increase brand awareness of both companies, she added.

Tran Thanh Khuong, e-sports director at V Gaming, said his company owns a number of professional teams in e-sport that have many accomplishments at the national and regional levels. The two e-sport teams aims to win gold medals at the upcoming Sea Games.

The 31st Sea Games will be held from May 12 to 23 in Ha Noi and 11 other cities and provinces.

At the 30th SEA Games in 2019 the Philippines added e-sports and Viet Nam won three bronze medals. — VNS