HCM CITY (Biz Hub)— A training workshop for exporters to learn more about international sales skills was held yesterday at the HCM City Investment and Trade Promotion Centre (ITPC).

Co-organised by ITPC and the non-profit Hinrich Foundation, the workshop's aim was to help exporters capture more orders as the global economy recovers slowly.

Participants also learned more about potential buyers and how to take advantage of their unique selling points. They also were taught how to bring buyers and sellers together.

Alexander Boome, programme director of the Hinrich Foundation, said the key components of any successful export business were marketing and skill development of staff.

Tran Xuan Trang, head of ITPC's training department, said that ITPC was focusing on offering more training to exporters so they could take better advantage of the Government's marketing platforms like trade shows in Viet Nam and abroad.

Pham Thi Nguyet Hong, of Viet Products Corp, who took part in the workshop, said the experts' advice had helped her employees gain practical, real-life experience. — VNS