Sheraton Saigon presents the second season of Instagrammable Spot with its brand-new concept to attract more guests. — Photo courtesy of Sheraton Saigon Hotel & Towers

Sheraton Saigon Hotel & Towers has debuted the second season of Instagrammable Spot with its brand-new concept inspired by “The World’s Gathering Place” - Sheraton’s global brand position.

Launched last year, the first season of Instagrammable Spot series hit 8,612 impressions on site, 4,551 guests opened the AR filter with 2,617 photos captured, 818 videos saved and 147 posts shared across social media platforms in three months from November 2022 to January 2023.

Since 2022, Sheraton Saigon has dipped its toes into the Augmented Reality (AR) pool to elevate guest experiences. The hotel’s Instagrammable Spot was created as an engaging space that entices guests to engage and be wowed with an interactive experience accelerated by AR technology.

AR works by superimposing digital information onto real-world objects to create a 3D experience that allows users to interact with both the physical and digital worlds. As a visitor, the user might see the physical environment as a normal artful backdrop, but through real time displays, overlayed visuals pop up with amazing scenes through a smart phone.

The Instagrammable Spot series introduces different concepts, ranging from the fishing village of season one to the latest season titled Sheraton Channel.

“Sheraton Channel” stars a retro CRT (Cathode-Ray Tube) color television with a distinctive look and unique silhouette. Visitors embark on a sweet nostalgic journey as it brings back an era of television as “the main source of entertainment for family’s get-together” before the popularisation of LCD flat screen and internet-based video sharing platforms.

The Sheraton Channel broadcasts the “Breaking News” with vibrant stories of Saigon featuring iconic buildings of Saigon, including the Opera House, Notre Dame Cathedral and the morning coffee talk or Hop on Hop off bus.

Julian Wong, general manager of Sheraton Saigon Hotel & Towers, said: “It’s integral for us to create memorable experiences for our guests. We provide guests with the opportunity to immerse in local culture. Augmented reality is one of the most exciting technologies adopted by a number of industries as it brings a new level of interaction with a mix of the real and virtual worlds. This is such a great way to add some fun to the overall stay and allows guests to feel more engaged with the destination.”

The Instagrammable Spot is set on the hotel’s level 1, the foyer of Saigon Café and is open for walk-in visitors.

Those interested can find an introduction on how to experience augmented reality via https://youtu.be/ZpnmvzsllPc or connect with Sheraton Saigon at https://www.facebook.com/sheratonsaigonhotel or https://www.instagram.com/sheratonsaigon/. — VNS