EVN Finance Joint Stock Company, a subsidiary of the Electricity of Viet Nam Group, on Monday officially launched the consumer finance brand Easy Credit for people on low incomes.

Easy Credit targets customers with a minimum monthly income of VND4.5 million (US$192).

Easy Credit will introduce cash loan packages to customers in five provinces and cities including HCM City, Dong Nai, Binh Duong, Long An and Vung Tau.

Consumers can borrow a minimum of VND10 million and maximum of VND90 million, with a term of up to 60 months.

Bui Xuan Dung, general director of EVN Finance, said Easy Credit operates in accordance with the model of an integrated financial company, which is based on available technology and utilising technology trends that EVN Finance has been developing on the basis of applying Fintech, AI and Big Data.

With a cash loan product, technology is applied throughout, from the loan application stage through to the loan closing process, Dung added.

Easy Credit’s cash loan package has some competitive advantages such as simple procedures, easy transactions and flexible disbursement.

According to Geert Jan Ten Hoonte, director of Easy Credit, promoting the diversification of sales channels such as online channels and affiliate channels to increase access to customers is an urgent requirement of today’s consumer finance market.

Therefore, with the aim of helping rural clients access loan services, Easy Credit expects to rapidly expand its coverage, as well as reach its plan to be present in 63 provinces, cities and have more than one million customers by 2020, he said. — VNS