The E-commerce Week is taking place from November 27 to December 3. — Photo moit.gov.vn

The 2023 E-commerce Week and Online Friday, Viet Nam's largest online shopping programmes of the year, are slated to begin later this month, heard a press conference held by the Ministry of Industry and Trade (MoIT) on November 16.

The E-commerce Week is taking place from November 27 to December 3, while the Vietnam Online Shopping Day - Online Friday is scheduled to run from 0:00 on December 1 to 12:00 on December 3, it said.

The week-long event aims to stimulate domestic consumption by attracting consumers to take part in e-commerce and digital technology activities. It will also bolster regional e-commerce development while increasing people’s awareness of e-commerce and stepping up investment, infrastructure development and technological solutions of Vietnamese enterprises, among others.

It also intends to capitalise on advantages brought by digital technology application and e-commerce, sales of Vietnamese products as well as building trust of consumers in online transactions.

Lê Hoàng Anh, Director of the MoIT’s Vietnam E-Commerce and Digital Agency, said the Vietnam Online Shopping Day - Online Friday would be a large-scale programme, allowing businesses and consumers to promote their trademarks and sales efficiency.

She urged businesses operating in the field of e-commerce to make the most of available advantages, offering attractive promotions and discounts for customers and meeting consumer demands.

A range of activities will also be held during the event, including online and offline seminars on e-commerce, digital technology and interactive activities for consumers in the online environment.

Consumers nationwide can access the official website address at www.OnlineFriday.vn from 00:00 on December 1 to search for products and attractive promotions. VNA/VNS