Revenue of the Viettel Store system under Viettel Group posted a 40 per cent year-on-year increase, more than triple the average level of the telecom market and marking record growth after 15 years of operation.

The results were thanks to its digital transformation and customer-centric strategy. It is expected that its revenue this year would reach VND7.4 trillion (US$326.4 million), increasing 56 per cent from the previous year.

Its data system at over 700 agents and 7,000 transaction branches nationwide was synchronised to improve customer care.

As one of the four pillars in its development strategy, logistics and e-commerce invested by Viettel to take the lead in retail trends in the new normal period, including omni-channel store model; restructuring operations from physical stores; and enhancing the digital experience at stores and supermarkets.

Viettel Store system has been one of the retail chains with the highest sales in the high-end segment in the market. It has been ranked in the Top 10 most prestigious retail brands in Viet Nam voted by Vietnam Report and Vietnamnet online newspaper. — VNS