HCM CITY (Biz Hub) — Coca-Cola Viet Nam on Friday kicked off its new global marketing approach, in which all products will be marketed under one brand, Coca-Cola.

The company said this was the first time that all of its products were united under the iconic brand positioning in one global creative campaign, called "Taste the Feeling".

A representative from the company told Viet Nam News that there would be no change in products and designs, only marketing.

The company will move away from multiple brand campaigns to one single iconic brand campaign that celebrates both the product and the brand.

He did not reveal the investment for the new campaign.

The change has been carried out in many other countries since the beginning of this year and has received good feedback from consumers, according to the company.

Under the new campaign, there will be 10 television commercials; 100+ campaign images; a new visual indentify system; a new musical anthem and audio signature; and shareable and customisable interactive digital experiences this year. — VNS