Safe farm produce will be sold at the Agro-forestry-fisheries online market (Agromart) starting from December 22. — Photo baotintuc.vn

HA NOI (Biz Hub) — The Trade Promotion Centre for Agriculture under the Ministry of Agriculture and Rural development inaugurated the Agro-forestry-fisheries online market (Agromart) on December 22.

Agromart is expected to attract 1,000 members to participate with 3,000 products.

Agromart will be connected with domestic and international e-commerce sites in order to encourage enterprises to participate in the potential trading model to enhance competitive capacity of enterprises in the context of international integration.

Transactions of businesses, organisations and individuals through the e-commerce market at agromart.com.vn are expected to help managers build development strategy for the sector, as well as market forecasts.

The online market is also hoped to help enterprises to grasp market's tastes, information and production orientation for enterprises and farmers.

As it is getting harder for consumers to distinguish safe farm produce, the e-commerce market is considered a channel for buyers to choose products with certification as well as clear origin, said Nguyen Nhu Tiep, director of the National Agro-forestry-fisheries Quality Assurance Department.

The director also said that the site would help consumers select safe farm produce because the products were controlled from roots and were certificated by authorities before selling to consumers.

This is also the bridge for domestic and international enterprises to exchange, connect and trade technological and service products in the agricultural sector, said Dao Van Ho, director of the trade promotion centre for agriculture.

The site will create opportunities for businesses to conduct direct transactions with each other in any place and at any time, he added.

Simultaneously, the site will be a channel for businesses to introduce and promote their products, images and cooperation potential for large customers, Ho said. — VNS