AEON Nguyễn Văn Linh, a Super Supermarket model in Crescent Mall, District 7, HCM City — Photo courtesy of the company

AEON Vietnam officially opened the AEON Nguyễn Văn Linh Super Supermarket at Crescent Mall Shopping Centre in District 7 on April 2.

This is the first launch of the Super Supermarket model by the retailer in HCM City, continuing the success in Hà Nội in 2022 and Bình Dương Province in 2023 as part of AEON Group's strategy to diversify retail models in Việt Nam.

By accelerating the opening of new business locations to increase “touch points” with customers, AEON Vietnam aims to offer diverse experiences to enrich local customers' lifestyles and contribute to Việt Nam's sustainable development.

Mr. Furusawa Yasuyuki, Member of the Executive Board of AEON Group in charge of the Vietnamese market cum General Director of AEON Vietnam, shared: “In 2024, AEON Vietnam plans to open diverse shopping locations with different models and sizes. Not only within AEON shopping malls, we will also expand and develop in shopping centres of other partners. In terms of area, although varying, all AEON Vietnam retail locations fully meet customers' needs in food, household goods, mother and baby products and fashion. Furthermore, not only AEON Vietnam, but all other member companies of AEON Group in Việt Nam will also speed up the development of new business locations and improve the existing system this year.”

AEON Super Supermarket model, which aims to “bring the experience closer for a fulfilling life every day", meets the "close and convenient" needs of the majority of urban residents, offering quality products and shopping experiences at the “standard AEON”, enabling customers to fully enjoy daily life.

With a comfortable space and an area of up to 5,000m2, AEON Nguyễn Văn Linh is located on the B1 Floor of Crescent Mall, 101 Tôn Dật Tiên Street, Tân Phú Ward, District 7, HCM City, featuring two main areas: a nearly 2,000 square metre supermarket and a 1,200 square metre food court (Delica).

Self-ordering Kiosk at AEON Nguyễn Văn Linh helps customers easily select dishes and quickly complete payment. — Photo courtesy of the company

To offer convenience and speed for customers, modern services like self-ordering kiosks, semi-self-checkout counters, fast delivery, and delivery within a desired one-hour timeframe when shopping via the AEON Eshop e-commerce are available. Self-ordering Kiosks will help customers easily select dishes and quickly complete payment.

A distinctive feature at AEON Vietnam's Super Supermarket is the Delica food court area with a capacity of 200 seats, offering a variety of delicious dishes for customers. Famous dishes from various cultures, including Japanese, Vietnamese and Korean dishes, are available. Additionally, there are ready-to-eat set/combo meals for family members and friends to buy and enjoy together.

At AEON Nguyễn Văn Linh, AEON Vietnam introduces the Reward Kitchen model, bringing restaurant-quality culinary flavours where each dish is a gift, both delicious and healthy. Customers can taste the dishes before making a purchase decision.

The supermarket area includes a diverse range of products for everyday life, meeting the large shopping needs of residents and young families in the District 7 area. Counters also showcase OCOP products from various localities meeting AEON standards, ready-to-eat (RTE) foods, ready-to-cook (RTC) products, and pre-packaged frozen items, helping customers save time and convenience in their busy lives.

For the first time at AEON's SSM, the Reward Kitchen model is introduced, where customers can try dishes before deciding to purchase. — Photo courtesy of the company

At AEON Nguyễn Văn Linh, customers can also purchase "AEON exclusive" products, which are items from AEON's private brands, ensuring Japanese quality standards, such as TOPVALU (food products, especially salmon and eggs) and household goods from HÓME CÓORDY.

In the future, AEON Vietnam will continue to strengthen the diversification of retail models while constantly improving the shopping environment, products, and service quality to provide customers with the most complete shopping experience.

Specifically, for 2024, AEON will continue to deploy the development of new business locations as planned. AEON Huế Shopping Mall is expected to be put into operation by the end of the year, and AEON Vietnam also plans to open two more General Merchandise Stores & Supermarkets this year. — VNS