AEON Ekiden, a series community events to celebrate AEON Vietnam’s 10th anniversary, took place at AEON Tan Phu in HCM City on Sunday.

The event includes a relay running race called "Relay Road – Together have fun" and the Vietnam - Japan Cultural festival, bringing meaningful bonding experiences to thousands of local families.

“Since establishing the first foundations, AEON Vietnam has always placed customers at the core of our values, pursuing the mission of enriching customer’s daily lifestyle as well as accompanying the sustainable development of the local community. AEON Ekiden is not just a sport activity, but also represents teamwork and connection,” said General Director of AEON Vietnam Furusawa Yasuyuki.

Beginning in Ha Noi in July, followed by Binh Duong Province in August, the series of AEON Ekiden has attracted thousands of participants. In particular, the running race "Relay Road – Together have fun" has attracted more than 1,500 runners, including families, children, customers and the community around AEON. Each team of five members will run relays and together complete a distance of 5-6km around the AEON Shopping Mall.

On the same day, the Vietnam - Japan Cultural Festival also attracted customers of all ages, especially young people with many cultural promotion activities of the two countries. At the cultural experience area, many youngsters were eager to experience traditional Japanese games such as Supa Boru Sukui (picking balls) and Pounding Mochi, Fukuwarai.

The "AEON Cosplay Expo 2022" contest was also an interesting playground for young people who have an interest in cosplay to unleash creativity and show their talents when dressing up as famous characters from Japanese culture.

“We want to promote a healthy and happy lifestyle, as well as a spirit of cohesion in the local community in particular, and between the Viet Nam and Japan in general," a representative of AEON Vietnam said. — VNS