Representatives of the companies with products honoured as Viet Nam National Brands this year. — Photo the organiser Vietrade

A total of 124 companies with 283 products were honoured as Viet Nam National Brands this year at the Viet Nam National Branding Programme Announcement Ceremony held on Wednesday at the Hanoi Opera House.

The figure this year was 27 higher than in 2019. Among them, 17 enterprises had products honoured as Viet Nam National Brands for a seventh consecutive time since the programme was launched in 2008.

At the ceremony, Deputy Prime Minister Truong Hoa Binh heaped praise on the firms for their efforts and contributions to socio-economic development.

“I am very glad that the number of products honoured as Viet Nam National Brands has increased rapidly through years, which clearly shows the growing confidence of businesses in the Government and the quality improvement of goods and services in Viet Nam,” Binh said.

The honoured enterprises had made efforts to innovate their products and services and their achievements demonstrated corporate culture and enhanced the competitiveness of Viet Nam's national image internationally, he said.

The Deputy Prime Minister asked the enterprises to continue to make use of their potential and capitalise on their advantages to boost exports through brand value, building branding products, while at the same time promoting the spirit of innovation, enhancing proactive integration, especially in the context of the digital age.

Binh encouraged enterprises to pursue the core values ​​of the programme, which is 'Quality – Innovation-Leadership', creating a spillover effect to support the development of the Vietnamese business community.

He asked the Ministry of Industry and Trade to listen to the proposals and recommendations of businesses and co-ordinate with relevant ministries and agencies to facilitate businesses in policies, mechanisms and resources so they can be more involved in the process of building and promoting the image of Viet Nam.

Deputy Prime Minister said he hoped there would be more and more Vietnamese enterprises participating in the programme so that by 2030 Viet Nam will have more than 1,000 products recognised as National Brands.

Minister of Industry and Trade Tran Tuan Anh said after nine months of selection, 124 companies were chosen from more than 1,000 enterprises to get the Vietnam National Brand title in 2020.

These companies’ combined revenues and export turnover hit VND1.4 quadrillion (US$60.5 billion) and VND137 trillion last year, respectively. They contributed more than VND200 trillion to the State budget and created jobs for some 471,000 labourers.

He said with the recognition of national brands, firms could affirm their position in the domestic market and expand in global markets. — VNS