Ford Explorer. — VNS Photo

Ford Vietnam saw an increase in October retail sales from the previous month to 2,282 vehicles amid a slowdown in industry sales as customers delay purchases ahead of the new tax policy slated for January.

Led by the Ranger, Transit, and EcoSport, the company’s year-to-date sales have risen slightly versus last year to 23,634 vehicles, representing a market share of 10.4 per cent.

“Our sales remained steady in October as the overall demand continued to slow ahead of the new excise tax policy’s implementation,” said Pham Van Dung, managing director for Ford Vietnam.

The Ranger model delivered an exceptional month with retail sales rising 13 per cent from the prior month to 1,425 vehicles. It continues to lead Viet Nam’s pickup segment with year-to-date sales that have increased 7 per cent to 12,159 vehicles.

The popular Transit reached October sales of 360 vehicles and year-to-date sales of 4,929 vehicles.

Both the EcoSport compact SUV and Explorer premium SUV continued to lead their respective segments.

The EcoSport delivered October sales that rose 5 per cent from the prior month to 280 vehicles, driving its year-to-date sales up to 3,205 vehicles. The Explorer recorded sales of 75 vehicles in October with year-to-date sales reaching 981 vehicles.

Year-to-date sales of the sporty Focus increased 21 per cent to 874 vehicles, including October sales of 74 vehicles. — VNS