Leaders and authorities cut ribbon to open the factory. – VNS Photo Thu Ngan

BINH DUONG (Biz Hub) – Italian beverage group Massimo Zanetti on Tuesday (November 25) opened its first coffee roasting plant in Viet Nam, with its products to hit the market – both domestic and export – next month.

The US$6 million facility is in the My Phuoc 3 Industrial Zone in the southern province of Binh Duong and has an annual capacity of 3,000 tonnes of roasted coffee, equivalent to around 50,000 sacks of coffee.

It will produce various kinds of roasted coffee. In deference to traditional blends, it will roast Segafredo coffee for the Asian market.

"For the group, the inauguration of this new plant represents an important step on our path in the Asian market," Massimo Zanetti, the group's chairman, said.

"With the production capacity of this new plant, we will be able to support our growth in these high-potential markets, where by 2017 we estimate growth rates of between 6 and 15 per cent."

Massimo Zanetti Beverage Group was the world's first private group in the coffee market, and its international brands include Segafredo Zanetti, Chock full o'Nuts, Kauai, Hill Bros, and Meira. – VNS