With its focus on "Re-engineer Advertising," AdAsia 2013 will be a great opportunity to promote Viet Nam's image and expand co-operation in trade, investment and tourism with Asian countries and the world, Dinh Quang Nghu, president of the Vietnam Advertising Association (VAA), said at a media briefing last week in HCM City.

In 2009, two years after it joined the Asian Federation of Advertising Association (AFAA) as a member, Vietnam Advertising Association won the bid to host AdAsia 2013 in Viet Nam, Ngu said.

More than 1,000 delegates from AFAA member countries and territories, world leading media and advertising corporations and representatives of trade promotion chambers from Asia and the world are expected to participate in the event, which is organised every two years in member countries.

AdAsia 2013, with a budget of US$2 million, will attract more than 20 world renowned speakers including famous author David Allen Aaker; Don Peppers, founding partner of Peppers & Rogers Group; Edward Pank, managing director of Warc Asia; Nigel Hollis, vice executive president and chief global analysis of Millward Brown; and Rose Tsou, Yahoo's senior vice president, Asia-Pacific.

Pressing global economic issues related to advertising and communication industry and solutions to promote it will be among topics discussed during the congress.

Various activities are being held on the sidelines of AdAsia 2013, including an online Miss AdAsia Photogenic contest, which will kick off in the beginning of September, exhibitions and an international balloon demonstration.

Established in 1978, AFAA unifies Asian associations involved in various aspects of advertising. —VNS