Eurosphere, an expo of 80 European brands, will be held in HCM City next month, and the EU- Viet Nam Business Network, the organiser, announced it at a press conference on May 12. – VNA/VNS Photo Van Chau

HCM City will host the first ever Eurosphere – European Art of Living expo to be held in Southeast Asia in June, showcasing many European products.

To be organised by the EU-Viet Nam Business Network (EVBN), it is planned in the context of the free trade agreement Viet Nam signed with the EU, becoming only the second country in AEAN after Singapore to sigh such an agreement with the European bloc.

Eurosphere will feature 80 European brands in fashion and accessories, gourmet food and beverages, perfumery and cosmetics, interior design and automotive, and more.

Around 3,500 large importers, distributors, retailers, hospitality specialists, fashion designers, policy makers, industry influencers, media representatives, VIPs and celebrities are expected to attend.

Delphine Rousselet, director of EVBN, said European businesses deciding to enter Viet Nam at this crucial time would have first-mover advantage in establishing their name in the market.

The expo will be held at the Gem Center in District 1 on June 16 and 17. – VNS