Online Friday 2017 will take place on the first Friday of December.

It is the largest annual event for the e-commerce business and consumer communities in Viet Nam.

This year’s event is expected to see many positive changes.

The Viet Nam E-commerce and Information Technology Agency (Vecita) under the Ministry of Industry and Trade said at the upcoming Online Friday programme, consumers can easily shop and interact with businesses through online as well as offline activities, along with availing many surprise promotional offers.

In addition, to increase the quality of products and promotions, the organisers have decided to focus on attracting the participation of large enterprises.

Well-known businesses will participate, including Adayroi, Lazada, Shopee and Nagakawa, as well as Sunhouse, Anbico, Sendo and Leflair.

The programme has also attracted banking and delivery businesses.

The highlight of Online Friday 2017 is that the organisers want to focus resources on building and developing rigorous registration processes, applying regulations on reporting and punishing violations to ensure quality and offering attractive promotions to consumers.

The organisers will ensure a transparent, trustworthy playing field to protect consumers’ rights and beliefs.

The organisers hope to build a transparent and reliable playground that can protect the interests and beliefs of consumers. This is the basic foundation for Vietnamese e-commerce to develop sustainably. — VNS