The use of digital platforms in Viet Nam and global trends, building a foundation for digital marketing, and attracting customers with digital advertising platforms are among the topics on the agenda of an event titled “Doing Practical Business in the Digital Age” to be held in HCM City next week.

It will be addressed by experts from the Viet Nam E-commerce Association, Google Asia and Nielsen and executives from Mat Bao Corporation, Chili Asia, Getfly, Cloudfone, Novaon, and other companies.

It is meant to help businesses understand how to adopt digital platforms, reach customers, provide products to customer care, and mitigate problems they are facing to increase sales and optimise the quality of customer service.

Huynh Ngoc Duy, CEO of Mat Bao Corporation, one of the organisers, said: "With a desire to share its practical experience in adopting digital platforms, Mat Bao is collaborating with a number of leading enterprises in the field to host this event.

“We believe the useful information in the programme will help owners of businesses understand what is the core factor in the application of digital platform tools, effective exploitation channels and application processes that are suitable for businesses. The practical experience of the speakers will be valuable knowledge for anyone operating in today’s highly competitive business environment."

At the event, speakers from leading companies which have successfully applied digital platforms will speak about the process.

It will be held on October 12 at Capella Parkview in Phu Nhuan District.

According to experts, in future the use of digital platforms by businesses will become a decisive factor in their success.

The event will be organised by Mat Bao Corporation, Chili Asia, Getfly, Cloydfone, and Novaon and sponsored by the Viet Nam E-commerce Association. — VNS