Organisers at the launching ceremony. — VNS Photo

The Brandlaureate Special Edition World Awards 2017 will be held in Việt Nam for the first time, with a gala awards dinner organised in December in HCM City.

The brand awards recognises leaders in the business community via its international recognition platform. It will be exclusively reserved for leading brands in Việt Nam that have successfully built their brands.

Top brands are well respected and admired in the business community and by consumers in domestic as well as foreign markets.

Among the significant awards include the Brandlaureate awards for multinationals, public listed companies, transnational corporations, Government-linked corporations and large corporations.

The winners are evaluated and selected by a brand committee based on criteria which includes brand strategy, brand culture, integrated brand communications, brand innovation and brand performance.

Each recipient will receive a 24k gold plated trophy and certificate which reflects the pursuit of brand excellence and the journey taken to achieve the company’s leadership status.

The Asia Pacific Brands Foundation is the world’s only brands and branding foundation, dedicated to promoting excellent brands and brand culture in the business community around the world. Founded in 2004, it is a non-profit organization. — VNS