The 2015 Mobile Marketing Association (MMA) Forum will be held in HCM City this October. — Photo echip.com.vn

HA NOI (Biz Hub) — The 2015 Mobile Marketing Association (MMA) Forum will be held in HCM City on October 30.

The forum, titled, "Acquiring, Reaching and Engaging the Right Consumers with Mobile," will bring together more than 20 well-known guest speakers from different countries.

The forum will focus on the mobile equipment's advantages as a wonderful device to connect consumers, advertisers and brands, creating significant trade value.

Along with MMA Forum 2015, Smarties Awards 2015, the world's only global mobile marketing awards programme honouring innovation, creativity and success, will also take place for the second time in Viet Nam.

The award, being presented for 11 years now, covers 21 categories in the overall mobile marketing sector. — VNS