Viettel's brand was among the top 30 most valuable telecoms trade marks in 2020 in the world. — Photo courtesy of Viettel
Viettel’s brand name was valued at US$5.8 billion, becoming the only network provider in Southeast Asia listed in the top 30 most valuable telecoms trademarks in 2020 in the world.
The ranking was announced at an annual report on the world's top 150 most valuable telecoms providers in 2020 (Telecoms 150) recently released by UK-based Brand Finance.
Accordingly, Viettel ranked 28th among the 150 providers, jumping nine places from last year. In Asia, it ranked 9th.
The report also showed that Viettel has the most rapid growth rate in the world with 34 per cent, making Việt Nam one of five Asian countries which have telecoms providers in the Top 3 most valuable brands. Three firms of Verizon and AT&T (the US) and China Mobile (China) top the list.
Viettel also has the best brand growth index in the world with 16.3 per cent, surpassing Korean telecoms operator. The index is evaluated based on the following factors of brand reputation, employee satisfaction with the brand and the brand's investment in marketing activities. According to Brand Finance, this is an important factor to create brand value.
With an effective business strategy and investing into technology, Viettel has continues to affirm its strength on the world’s telecoms map. In the report, Viettel surpassed big telecoms providers such as SK Telecoms (South Korea), Airtel (India), AIS (Thailand), Singtel (Singapore) and MTN.
Viettel has made great efforts in implementing digital transformation since 2018, bringing changes to its businesses, thus achieving impressive growth. The group was also highly valued for its contribution to the digital transformation process in Việt Nam, especially in the field of study and production of 5G equipment. This has been one of the main reasons putting Viettel on the list of the most valuable brands.
Brand Finance also said the total value of big telecoms brand names in the world was reduced by 11 per cent from $777 billion in 2019 to $692 billion in 2020 due to fierce competition in the sector. Companies therefore accepted to reduce services’ prices and profit. — VNS