Representatives of Vietnam Airlines - Lotusmiles and UrBox answer questions related to their gift exchange page for frequent flyers from the media. — VNS Photo

Vietnam Airlines - Lotusmiles and To Qua Digitising Marketing JSC - Urbox, a provider of digital reward and loyalty solutions, on July 16 launched the Lotusmall platform that enables members of the carrier’s golden lotus mileage programme to redeem reward miles for gifts.

The Lotusmall gift exchange page offers Lotusmiles members gifts from more than 40 famous brands and products in areas such as hi-tech products, travel accessories, dining, shopping, healthcare and eco-friendly products in addition to the traditional option of airline tickets.

UrBox's gift options will be integrated on the existing Lotusmiles digital platform to help customers redeem gifts quickly and conveniently.

Nguyễn Thị Huyền Vinh, vice general director of Lotusmiles Centre, a subsidiary of the airline, said LotusMall for Lotusmiles members helps diversify the reward programme, increase the flexibility of the reward miles and encourage more passengers to buy tickets and become a members of the golden lotus mileage programme to redeem miles.

“The co-operation with UrBox represents a step in the process of becoming a digital airline by maximising electronic gift solutions and allowing us to increase utilities, improve service quality and encourage customers to use digital services.”

Bùi Hoài Nam, director of UrBox, said: “Customer care plays an important role in helping businesses gain understanding, acceptance and loyalty from customers.”

Due to the impacts of the COVID-19 pandemic, businesses, especially in the tourism and services industries, must pay attention to customer care, he said.

UrBox, launched in 2017, provides creative marketing campaigns with digital awards and gifts to help businesses integrate their rewards and loyalty programmes with an ever-growing network of national and international gift suppliers/merchants. — VNS