"Minh Long 1 is the first company chosen under our programme to select quality products for the tourism sector," said Nguyen Thi Khanh, deputy chairwoman of HTA.— File Photo

HCM CITY (Biz Hub) – The HCM City Tourism Association (HTA) on Friday signed a co-operation agreement with porcelain maker Minh Long 1 Co. to bring the latter's new product line to hotels and restaurants that are HTA members.

"Minh Long 1 is the first company chosen under our programme to select quality products for the tourism sector," said Nguyen Thi Khanh, deputy chairwoman of HTA.

"This is a result of co-operation between the tourism sector and the domestic manufacturing industry."

Khanh said HTA will use its co-operation agreements with other tourism associations to boost sales of the product.

"HTA will send official notices to other tourism associations to ask that they use the LY'S HORECA brand of Minh Long 1," she said.

LY'S HORECA is a new line of products, specially designed for hotels and restaurants to cater to weddings and buffets, launched early this month. It comes in both Asian and European styles.

Ly Ngoc Minh, general director of Minh Long 1 Co. said the products are priced at ten to 30 per cent lower than the company's normal products thanks to advanced technology and mass production.

The agreement with HTA can ensure mass production, allowing "good prices", he added.

Minh Long 1 Co. also signed contracts yesterday to supply LY'S HORECA products to four units – the hotel association under HTA, Dong Thap Tourism Co., Ltd., Hoai Giang Tourist Services and Trading Co., Ltd, and Vien Dong Hotel.

Besides bringing the new line of products to hotels and restaurants under the HTA, Khanh said the association will also work with tourism agencies to introduce other products of Minh Long 1 to tourist as souvenirs. — VNS