Overview of Retail Market Loyalty Program Management System.

TOKYO (Biz Hub) ― Toshiba Corporation yesterday announced the launch of its customer loyalty and reward management system in all 330 FPT shops operated by FPT group.

This is the first time that Toshiba's point system, known in Japan as PointArtist®, has been deployed overseas, and will support Toshiba in developing its ICT business, including retail solutions, in the ASEAN market.

Toshiba's point system is employed by major supermarket chains in Japan, and has over 40 million end users. It allows customers to earn and utilise points and supports retailers in improving sales and marketing by understanding customer visits and purchase histories.

Toshiba's extensive experience, installation record and comprehensive support structure, from system implementation to operation design, were contributing factors in FPT shop's selection of this system. Toshiba and FPT group's software products and services provider, FPT Software, co-operated on localisation, including language, currency and tax requirements.

"Through our strategic alliance with FPT, we identified PointArtist® as a potential area for collaboration," Tomoki Tada, vice president of Toshiba's Industrial ICT Solutions Company, said.

"By introducing our customer-oriented technology and solutions to ICT-based retail solutions FPT group and Việt Nam, we are committing to contribute to the modernisation of Việt Nam's retail sector. We will also seek to strengthen our business base in Việt Nam and our presence in ASEAN's ICT market," he said.

Giang Don, deputy director of Business Development Department, FPT Digital Retail JSC said, "I believe that Toshiba's point system delivered by FPT Software, can help us to implement diversified loyalty campaigns efficiently." — VNS