Matty Lin, general manager, global business solutions, TikTok SEA, makes a speech at the TikTok Unboxed Vietnam event in HCM City on Tuesday. — Photo Courtesy of Tiktok Vietnam

TikTok hosted the TikTok Unboxed Vietnam event in HCM City on Tuesday, introducing innovative commerce and branding solutions to brands and agencies.

These solutions aim to enhance engagement with target customers and drive tangible business outcomes.

The event delved into practical strategies for maximising TikTok’s full-funnel capabilities in brand development and driving gross merchandise value (GMV) growth.

Recognising that generative AI can lead to a 5-15 per cent reduction in production costs, TikTok has collaborated with top creative marketers to enhance its advertising products, ensuring the best experience for businesses, creators, and the TikTok community at large.

In Việt Nam, brands can anticipate the introduction of TikTok's new creative AI suite, which incorporates Gen-AI tools like TikTok One and TikTok Symphony. These tools will enable brands to efficiently scale their creative output while crafting content that resonates with global audiences.

By offering these solutions, TikTok aims to elevate productivity for businesses, enabling them to create content at scale. The platform invites businesses to experiment, learn, and embrace creativity as TikTok seeks to simplify and foster breakthrough creativity further.

In addition to product innovations, TikTok will unveil an e-commerce playbook outlining key strategies for growth based on successful sellers in the region.

"At TikTok, we understand the challenges that businesses face in driving e-commerce growth, while keeping engagement high. That's why we have developed these innovative solutions to help businesses remain creative with their branding efforts to inspire discovery and seamlessly convert that engagement into measurable sales,” said Matty Lin, general manager, global business solutions, TikTok SEA.

TikTok encourages businesses to explore growth opportunities on the platform by offering tools to engage audiences, build brand equity, achieve strong ROI, and convert engagement into sales through features like TikTok Shop.

The commerce landscape in Southeast Asia is undergoing a significant transformation propelled by content-led experiences that merge discovery with purchase. — VNS