The grand opening of the full dealership BMW Sala at 12 Mai Chi Tho Street in HCM City’s District 2 on July 6. — Photo courtesy of THACO

BMW Group Asia and Truong Hai Automobile Corporation, the official importer of BMW Group's cars and motorcycles in Viet Nam, opened a showroom complex in HCM City’s District 2 on July 6.

The 4,000sq.m BMW Sala complex at 12 Mai Chi Tho Street consists of a showroom of BMW, MINI and BMW Motorad, which will be placed to interact with customers and bring them a great experience in the process of vehicle ownership.

The complex also has a BMW services workshop that provides quality, global-standard services. With modern equipment and a team of well-trained professionals, the BMW service workshop is ready to meet all requirements of customers.

It only uses genuine BMW parts to ensure customers feel secure.

On the occasion, BMW Group Asia and THACO also launched the BMW X7 first generation and BMW X5 models in the market.

The X7 is a true luxury vehicle with plenty of space and unique features, and is the pinnacle of the versatile and multi-functional driving characteristics of the SAV (Sports Activity Vehicle) series.

The X5 embodies the origins of the BMW X family and is the market leader in the premium all-wheel drive segment, a status it maintains to this day.

BMW cars on display at the BMW Sala showroom complex in HCM City’s District 2. — Photo courtesy of THACO

A total of 36 passenger cars and large-capacity motorcycles were on display at the opening of the BMW Sala showroom, including 10 BMW passenger cars, six MINI passenger cars and 20 BMW Motorrad motorbikes.

They includes the BMW X7, BMW X5, MINI John Cooper Works Clubman, MINI John Cooper Works 3 doors, BMW R1200 GSA motorbikes, high-grade high-capacity scooters BMW C400X and BMW C400GT.

Christopher Wehner, executive director of BMW Group Asia, said Viet Nam is a fast-growing market and a dynamic economy, and BMW Group Asia is therefore very proud to become a partner of THACO, a prestigious enterprise with rich experience in the Vietnamese automotive industry and one that is trusted and appreciated by customers.

The co-operation between BMW Group Asia and THACO will enhance BMW's presence in Viet Nam, and the new showroom would be a bridge bringing more joy to BMW lovers and customers in general, he said.

Tran Ba Duong, THACO chairman, said the showroom complex is the first in a chain of such BMW facilities to be opened by THACO nation-wide.

This month, THACO has opened four more showroom complexes at central locations in HCM City, Ha Noi and Da Nang, he said.

“We are speeding up work on showroom complexes to put into operation another eight in 2020.”

The opening of a number of showrooms nation-wide is a testament to THACO's commitment to meeting customers’ expectations from the BMW brand.

The latest models of BMW cars and motorcycles are now available at the BMW Sala showroom complex. — VNS