South Korea's fashion brand Nerdy wants to expand foothold in VN

Wednesday, Feb 14, 2024 08:14

Shoppers at a Nerdy store. — VNA/VNS Photo

Nerdy Street style fashion brand Nerdy of South Korea’s cosmetic and clothing company APR has announced its plan to expand operation in Việt Nam, with the opening of more stores in this market.

Through its partnership with local fashion distribution company Maison Retail Management International (MRMI), APR now has four stores in Việt Nam, including two in Hà Nội and two in HCM City.

Among Nerdy's local stores, the one in Lotte Mall West Lake in Hà Nội has reported the most robust business results, followed by the outlet in VivoCity in HCM City.

The brand targets Vietnamese youth as it does in South Korea.

A Nerdy representative said spring/summer and sportswear have been favoured among Vietnamese consumers, helping the brand gain increasing revenue.

The MRMI is planning to open its own TikTok shop in addition to Nerdy's online shop to serve the growing demand for online shopping among Vietnamese youths. — VNS

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