Trần Anh Việt, Sacombank’s Hà Nội region director, receives the Top 10 Most Innovative Banks Vietnam award for 2024 given to the lender by Vietnam Investment Review and Viet Research. — Photo courtesy of Sacombank

Sacombank has been named among the Top 10 Most Innovative Banks Vietnam in 2024 by Vietnam Investment Review and Viet Research , and its new generation digital banking website is among their Top 100 Products of the Year.

The awards underline the fact that the bank is making appropriate investment in research and development and technology to improve its products, service quality and business operations.

The recognition is also a testament to its continuous efforts at and achievements in terms of innovation and creativity, which have fetched it competitive advantages and maximised value for customers and shareholders.

Launched in 2023, the new website is designed based on the customer journey and experience.

In addition to providing useful information, the website also integrates calculation tools for insurance products, deposits, loans, and loan instalments.

It also has functions to analyse and personalise user behaviours, and an AI-powered chabot to provide 24/7 online consultation.

Sacombank built the foundation for digital transformation early and accelerated the transformation process in recent years, developing a comprehensive digital bank, bringing a superior experience to customers and increasing employee productivity and performance.

Thus, though it is in the process of restructuring, it has consistently allocated funding and human resources for digital transformation projects.

The digital mindset and solid technological foundation have become the premise for it to develop a multi-utility digital banking ecosystem that offers an outstanding experience. — VNS