NutiFood becomes market leader in baby milk industry

Wednesday, Jul 15, 2020 14:43

Representatives of NutiFood receive Viet Nam’s No 1 Baby Milk Brand certificate. — VNS Photos

NutiFood, a nutrition product producer, has been awarded a certificate as “Viet Nam’s No 1 Baby Milk Brand” from the Viet Nam Dairy Association after its NutiFood GrowPLUS+ gained 22 per cent of revenue market share.

At the conference on the "Future of Vietnamese children’s nutrition: Building from a foundation of digestion and immunity", NutiFood noted that it had assumed the leading position in revenue market share, with a difference of 1.77 times the next ranked business, according to market research by AC Nielsen.

In the middle of a fiercely competitive market and dominated by foreign milk giants, NutiFood has chosen a different direction. Instead of jumping into the commercial race of nutrients, the company has constantly researched and applied the latest nutritional achievements to build a strong foundation for digestion and immunity, which is now officially called the FDI formula.

The specific name for the formula reaffirms NutiFood's commitment to the future of Vietnamese children.

In another development, NutiFood signed two strategic partnerships with the Viet Nam Pediatric Association and DuPont Pharmaceutical Solutions - USA for further studies, conferences and clinical research conducted to build on the FDI formula.

The company recently announced its launch of 1 million Milk Glasses Foundation for malnourished children. This is one of many CSR (corporate social responsibility) programmes that the company has done to support people living in difficulties.

Nutifood was established on March 29 in 2000. Products of NutiFood Nutrition Food Joint Stock Company are available in all 64 provinces and cities at many kinds of stores, including supermarkets. — VNS

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