Pham Thi Xuan Hong, owner of PinkShopGiayDep, was among six women from Southeast Asia to be honoured at the inaugural Lazada Forward Women Awards. — Photo courtesy of Lazada

Pham Thi Xuan Hong, owner of PinkShopGiayDep, was among six women from Southeast Asia to be honoured at the inaugural Lazada Forward Women Awards that recognise women trailblazers across the region in the e-commerce space who showcase resilience and innovation as entrepreneurs.

In three categories, Creative Seller Award, Enterprising Seller Award and Inspiring Seller Award, the first ever award recipients demonstrated different approaches to overcoming and embracing new ideas when building an online business.

Speaking at the awards ceremony, Chun Li, chief executive office of Lazada Group, said: “I am honoured to be amongst such inspirational women today. You found interesting and unique ways to leverage the Lazada platform to not only establish your online business, but also to engage customers and build a niche following while uplifting the lives around you.

“Lazada is proud to be your partner and have the opportunity to be part of your successful journey.”

The ceremony also included a discussion on the topic of Growing Women Entrepreneurship in Southeast Asia: Current Challenges and Opportunities.

With the steady growth of e-commerce in Southeast Asia, there is an increasing number of women business owners due to the convenience of starting a home business, the low entry barriers, ease of registering a store on the Lazada platform, and the availability of services, solutions and knowledge to sustain and grow a business, he said.

Held in Singapore on Monday, the awards ceremony was livestreamed on the Lazada LazLive channel to viewers in Indonesia, Malaysia, the Philippines, Thailand, and Viet Nam. — VNS