Coway Vina, a leading Korean air and water purifier brand, will focus on improving the customer experience in Viet Nam through some unique service offerings.

It aims to achieve a differentiation in the market through after-sales services it calls Heart Service and Cody (Coway Lady), Park Nam Su, CEO of Coway Vina Co. Ltd, said.

The former is a regular maintenance service and the latter not only ensures regular maintenance of purifiers, but also records customer data and supports customer inquiries.

Coway will get in touch with and schedule maintenance services for customers.

The maintenance services will be improved with the use of the innovative Hi-care 2.0 technology to sanitise water purifiers.

The frequency of Heart Service is being increased from once every three months to two months.

The company also plans CSR activities across the country such as sponsoring water purifiers for people living in Muong Lat District in Thanh Hoa Province, and collaborating with local voluntary organisations for a programme called “I love Schools” to improve educational environment.

At the ceremony held in HCM City on May 18 to announce its 2023 strategy, the company named Tran Dinh Thach Thao, runner-up/Top 10 finalist of the 2019 Miss World Vietnam pageant as its new brand ambassador. — VNS