At the inauguration of Bertazzoni’s first showroom in HCM City on March 21. — Photo courtesy of agency

Bertazzoni, the Italian leader in premium kitchen appliances, together with Capital Marketing, opened its first showroom in HCM City on March 21, marking its official entry to the Vietnamese market.

Located at 229 Điện Biên Phủ Street in District 3, the showroom showcases Bertazzoni's latest products and innovations, as well as offering a sensory culinary experience for visitors.

Speaking at the opening event, Alessandro Trombetti, Global Sales Director of Bertazzoni, shared: "We are very excited to open our first showroom in HCM City, a vibrant and dynamic city that shares our passion for food and culture. We are confident that Vietnamese customers will appreciate the beauty, quality, and functionality of our products, and we look forward to serving them with our best service and support."

The showroom features three kitchen spaces with different concepts to fulfill the different design needs of customers, including: professional series, heritage series and modern series. Each space offers a variety of products: free standing cookers, built-in ovens, compact combi ovens, microwaves, induction cooktops, and ventilation hoods.

Weili Lim, general manager at Capital Marketing, distributor of the brand, added: "There exists a growing trend among Vietnamese consumers, who are elevating their quality of life through greater investments in kitchen appliances. We see a perfect opportunity to introduce Bertazzoni's premium Italian range to meet this growing demand for cooking appliances that are functional yet aesthetic and beautifully designed.”

Bertazzoni is a family-owned Italian manufacturer that has been producing engineered cooking ranges since 1882.

It exports to over 60 countries, and is renowned for its elegant design, advanced technology, and super craftsmanship. — VNS