The first HARMAN Connect Day 2022 took place on Wednesday in Ha Noi, showcasing the latest technologies from Harman brands in the professional audio, video and lighting industry catering to a wide range of industries such as government, education, live entertainment and hospitality.

The event attracted many representatives from dealers and system integrators in the industry in Viet Nam.

With the brunt of the COVID-19 pandemic almost behind us, a new report by Research Dive has forecasted the Asia-Pacific Meeting, Incentive, Conference and Event (MICE) industry to hit US$501.3 billion by 2028, growing at a CAGR of 6.7 per cent. The report attributes the growth to Asian nations having undergone speedy globalisation, executing significant infrastructure development and the recovery of the hospitality and tourism industry.

In Viet Nam, Harman is anticipating the need for more infrastructure upgrades and development opportunities in Viet Nam given the positive market indicators such as GDP growth forecast to increase from 2.6 per cent in 2021 to an estimated 7.5 per cent in 2022. At the same time, tourism and entertainment sectors are also steadily recovering after the pandemic.

The company has revealed its post-pandemic growth plan involves investment in Southeast Asian countries, with Viet Nam as a key focus market.

“Viet Nam is a very, very important market for us. Harman will continue to invest in resources in people, events and training here,” said Amar Subash, Vice President and Managing Director of Harman Professional, Asia-Pacific and India, at the event.

Prominent projects equipped with Harman audio solutions in Viet Nam include Casino Phu Quoc, Van Lang University, Van Don International Airport and the five-star Hyatt Regency Nha Trang hotel.

Harman became a wholly-owned subsidiary of Samsung Electronics Co Ltd in 2017. It designs and engineers connected products and solutions for automakers, consumers and enterprises worldwide with leading brands such as AKG, Harman Kardon, Infinity and Lexicon. — VNS