Fitness, lifestyle and entertainment company CMG.ASIA and NRG Esports, one of the world's biggest professional gaming and entertainment companies, have announced a partnership to establish NRG ASIA, a new esports management and media company focused on representing Southeast Asia’s up-and-coming players.

The new entity completed its first Southeast Asian team acquisition with the purchase of Viet Nam’s League of Legends GAM team from Yup.gg, a Singaporean esports media company.

Following its acquisition of GAM Esports, the current VCS League of Legends Champions and five-time winners of the Vietnamese league, NRG will provide the team with top quality training, resources and infrastructure to elevate its prospects of bringing home the first LOL World Championship to Viet Nam.

TK Nguyen, CEO, NRG Asia, said: “With the expansion of NRG into Southeast Asia, we are excited to begin this new journey headquartered here in Viet Nam. Starting off with the five-time League of Legends VCS Champions, GAM, our goal is to elevate GAM from being Viet Nam champions to leading World Championship contenders.

“In addition, having the opportunity to work with an exceptional leader like Andy Miller, who has successfully created multiple championship esport teams, is beyond exciting for all of us. We can’t wait to bring a world championship back to Viet Nam.”

NRG co-founder and CEO Andy Miller said: “With so much passion around esports in Southeast Asia, we thought Viet Nam was the perfect place to launch NRG's global expansion. Besides, Randy Dobson, CMG.ASIA chairman, and Mark Mastrov, the founder of 24-Hour Fitness and co-founder of NRG Esports, have a history of successful collaborations going back over two decades.” — VNS