Central Group Vietnam opened its innovative retail concept GO! My Tho trading and service mall in southern Tien Giang Province on Wednesday.

The three-storey retail concept will satisfy all the needs of customers, from food to necessity products, consumer goods, apparel, accessories, fashion and lifestyle products, home appliances, playgrounds and entertainment services.

The special feature of GO! My Tho is the smart layout of “Eat – Shop – Play.” The mall offers integrated services from the food court, coffee and tea shops, restaurants, grocery shopping, playgrounds and entertainment on each floor.

“We are proud to introduce the new Vietnamese brand GO! for Vietnamese customers, run by the Vietnamese,” said Philippe Broianigo, CEO of Central Group Vietnam.

“At GO! My Tho, families and the local community can experience integrated services thanks to a breakthrough in the way the stores and zoning categories are laid out and designed,” he said. “Everything is conveniently in one destination.”

He believed the opening of the mall would unlock business opportunities for local producers, farming co-operatives, local tenants and workers. GO! My Tho has signed contracts with a range of local enterprises.

Le Van Nghia, vice chairman of Tien Giang Province People’s Committee, hailed the investments of Central Group Vietnam in Tien Giang Province and said it would help contribute to economic development, especially in trading, services and tourism. — VNS