Bitel becomes most popular telco in Peru

Tuesday, Jun 04, 2019 15:45

Bitel has surpassed two long-established networks in Peru to become the most popular provider in the country. — VNS Photo

Viettel's Bitel brand in Peru has succeeded in winning the trust and satisfaction of customers for the products and services it provides.

According to leading market research and consulting firm Arellano, in June 2019, Bitel was the most popular operator in the country with customer satisfaction hitting 14.46 out of 20 points. Competitors Movistar and Claro, who have more customers, scored 11.34 and 12.08. Customers said they were satisfied with the high quality of 4G network services, competitive rates and thoughtful customer care provided by Bitel.

One of the reasons behind Bitel's popularity is that the brand is strongly associated with kindness, timeliness and humanity. When a recent 8.0 magnitude earthquake hit the country, the strongest in the past decade in Peru, Bitel immediately launched 100 per cent free voice and messaging policies for all customers in the two most affected areas.

In addition, Bitel has the largest network coverage with more than 26,000km of fiber optic cable in Peru.

Peru is an extremely different market from others Viettel has invested in. With its large population of more than 30 million people and higher economic development level than Viet Nam, it is considered a promising market, according to a press release issued by the Group on Tuesday.

Currently, Peru provides Bitel's largest revenue of US$30 million per month on average among 10 countries where Viettel Group is operating. — VNS

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