Bayer launches new nutritional supplement at annual Prisma Night Run

Tuesday, Nov 24, 2015 12:33

More than 7,000 participants take part in the Prisma Night Run. — VNS Photo

HCM CITY (Biz Hub) — Bayer Viet Nam last week launched Berocca Boost, a popular nutritional supplement that is widely used by consumers globally, at the 2015 Prisma Night Run where it is was a silver sponsor.

More than 7,000 participants took part in the five-kilometre night time fun run, which offered the participants a fascinating running experience with its themes of beautiful lights and inspirational music.

The company said the new product's launch is a part of its commitment to improving the health and well-being of consumers with innovative products, and celebrates how people, when at their healthiest, achieve more and experience more in life.

The Prisma Night Run, the first of its kind inVietnam, made a hugely successful debut last year.

It was back this time, keeping to its original concept of a night run to maintain the element of fun and excitement, along with a bigger buzz and impressive entertainment to keep the participants' energy levels up.

"Physical stamina and mental alertness are both important for young, active and achievement-driven individuals to achieve their life goals, Winifred Chan, country head of Bayer HealthCare Consumer Care division, said.

"By leading a healthy lifestyle with sports and balanced nutrition, they can remain a step ahead, even when they have many obstacles and responsibilities to tackle." — VNS

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